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Banana Republic adds new baby and athletic categories


(NEW YORK) — Banana Republic is known for its modern luxury-style adult clothing, but now, the brand is expanding to also include great picks for babies.

The Gap Inc.-owned company announced BR Baby as a new category available now and shared that an athletics collection will also be coming later this month.

Launching with 40 pieces, Banana Republic’s new baby line has a wide variety of matching sets, knit tops, bodysuits, accessories and more that take a nod from many of the brand’s iconic adult picks.

Additionally, the latest baby line includes a limited number of adorable “mini-me” pieces — matching looks for babies and adults. The featured apparel is currently available in sizes 0-24 and prices start at $20.

“BR Baby and BR Athletics mix the mainstream with the unexpected and deliver elevated, thoroughly modern, lifestyle collections,” said Sandra Stangl, president and CEO of Banana Republic, in a statement.

She continued, “We approached both by deconstructing what made Banana Republic successful in the first place — taking things that people already know, have nostalgia for, and framing them in new ways that feel fresh.”

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